Archive for April 29th, 2008
We recently came across this article by Jill Griffin. Although this article was published in February of 2000, the principles remain the same for building and implementing a solid loyalty program. What’s interesting is that we were facing a similar economy in 2000 as we are today, in 2008. Companies who have embraced loyalty programs prior to today are reaping the benefits. It’s not too late thoughâ€¦
Jill Griffin is the author of “Customer Loyalty: How to Earn It, How to Keep It.” We’re going to post the abridged article today, but then spend some time dissecting it for today. We’ll see how this article parallels nicely the philosophy of the re:member group and the Customized Programs we build for our customers.
Across the country, businesses are awakening to the fact that all customers are not created equal and that keeping the right customers is as critical to success as acquiring them in the first place.